Joe is currently the Managing Director of The University of Alabama (UA) Sales Program and a Clinical Professor of Marketing in the Culverhouse College of Commerce.

Before joining the UA faculty, Joe spent ten years as the Corporate National Sales Manager for Peco Foods, Inc., a privately held and fully integrated poultry processor.

While at Peco, he started a private-label grocery division that blossomed into more than $150 million in annual sales to retail giants such as Walmart, The Kroger Co., Supervalu Inc., Safeway, Publix, Dollar General, and many others.

At Peco, Joe oversaw a national sales and broker network and was responsible for the division’s strategy, supply chain, product development, and profitability.

Prior to working at Peco Foods, he served as a Brand Manager for the Bryan Foods division of Sara Lee Corp. In that role, he managed all product development, marketing, and sales support for the hams and canned-meats categories.

Joe holds a bachelor’s degree and a Master of Business Administration (MBA) degree from The University of Alabama.

He is a cofounder and performer with the Sales & Leadership Development Group. His experience in corporate training and coaching span the consumer-packaged goods, health care, retail, media, industrial technology, and municipal segments.

He also specializes in small-business consulting projects within the legal, information technology, and nonprofit fields.

Joe lives in Tuscaloosa, Alabama.

www.joecalamusa.com